In the beautiful county of Pembrokeshire, West Wales, you will find Thomas and Thomas. Founded in 2006 by Darren Lloyd Thomas and his wife Lisa, the firm is a regular in the pages of Citywire New Model Adviser, which recognised Thomas and Thomas in its 2020 Top 100 list.

The firm has previously won the NMA firm of the year award on three separate occasions and is well known for adopting new ideas and challenging the ‘normal’ in the financial planning profession. They shunned initial commission and large initial percentage fees back in 2006 and have never looked back, building a solid recurring income which they claim has enabled them to approach the provision of financial planning in a very client-centred way.

At the start of 2021, they increased their new client criteria to a minimum of £500,000 in available funds and they insist upon a reference of recommendation from either an existing client or professional connection who can vouch for the new potential client. Even then, they have a selective interview process to check if the new client or firm relationship will be the best fit.