Financial planning is evolving, and it is no longer a slow process. We are seeing innovation from all angles from advisers, asset managers and technology providers. This requires a committed effort for planning firms to keep pace and deliver an optimal service for clients. Thankfully, we know many advisers in the South East who are more than capable of doing so, not least our ‘Top 20’ – scroll down to read all about them.

Leading planners from the region also shared what they are doing to excel during our round table debate. It seems that we are moving towards an era of personalisation for clients as advisers improve on two fronts. Firstly, systems and processes are becoming more effective, scalable and flexible. Secondly, there is a genuine drive to continue building on the professionalism and commitment to clients that has become commonplace since the retail distribution review.

Change is happening on many fronts. Without wanting to compile a shopping list, I would highlight two areas: better communication, owing partly to the lockdown and the rise of hybrid advice, and greater automation, which is tentatively helping to tackle the advice gap.

In sum, it means more personalisation and professionalism, to the benefit of a larger audience than ever before. This can only be a good thing.

Ian Horne
Head of Audience Development – UK

FORWARD THINKING

Financial planning has evolved immensely during the Covid-19 pandemic and has arguably been propelled five years on from where it would otherwise have been. That was the assertion of Tim Brendon, adviser relationship manager at Ascot Lloyd, at our recent round table that brought together leading advisers in the South East.

Joined by Dale Scorer, senior financial planner at EQ Investors, Michael Aitken, chairman of Magus Private Wealth, Paul Blakeney, financial adviser at Beaufort Financial and Kieran Rai, business development and account manager at PIMCO, and hosted by Citywire’s Ian Horne, they shared how they have adopted technologies and new ways of working to better service existing clients and attract new clients unlike ever before.

But where are improvements still needed and what are they doing to future proof their businesses for 2022 and beyond?

FIT FOR THE FUTURE

Covid-19 has propelled financial planning forward from where it would otherwise have been.

At our third 2021 regional roundtable organised by PIMCO and Citywire, advisers from the South East of England outlined how they have adapted their businesses – and how to make them fit for the future.

DELEGATES

dale scorer
SENIOR FINANCIAL PLANNER, EQ INVESTORS
Michael aitken
CHAIRMAN, MAGUS PRIVATE WEALTH
Paul Blakeney
FINANCIAL ADVISER, BEAUFORT FINANCIAL
Kieran Rai
BUSINESS DEVELOPER AND ACCOUNT MANAGER, PIMCO
Tim brendon
ADVISER RELATIONSHIP MANAGER, ASCOT LLOYD
GEORGIA MORRELL
AUDIENCE DEVELOPMENT MANAGER, CITYWIRE

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